If going green is so good for us, why don't people jump at every chance to live this way? Perhaps the root cause of the problem is more personal than environmental.
I had to laugh while listening to former Dallas Mayor Laura Miller tell about the City Council's effort to introduce recyling in the country's ninth largest city. (I think that finally happened in 2005.) She told of one council member whining because he didn't want to take the time to rinse out a can before putting it in a recycling bin. C'mon already--complaining about a fifteen second investment toward saving the city a ton of money and achieving some noble environmental goals?
This morning CNN featured a great little article by Jeanne Huber from This Old House listing 22 ways you can go green in your home. Nothing dificult, little investment required, and huge dividends for a small amount of effort. I'm probably a bit strange (people who know me well would eliminate the qualifier in that statement) but I get a bit excited every week our recycling dumpster has more in it than the garbage dumpster. A little personal effort can make a huge corporate contribution.
Maybe we need to put less energy into debating the global issues and invest more time in resolving the bigger environmental problem--our lack of discipline.