A week of laughing, screaming, and eating through the world of Disney leaves you with a fresh appreciation for the word creativity. The innovative expressions of the Disney Imagineers capture you the moment you get anywhere near anything they've touched. While you can't bottle that amazing feeling you have at a Disney park, you can take home some of the concepts that propel the creative waves that hit you when you are part of the "wonderful world of color" and any other world Disney offers.
When you find yourself big on problems and short on solutions, you'll get out-of-the-way ideas, new approaches, and a good dose of hope from reading The Imagineering Way, by the Imagineers. I came across this practical and relevant manual on creativity a few years ago and I benefit from every trip I make through its pages.
A collection of Disney innovators teamed up to create this little volume. It's easy to read, loaded with illustrations and one-liners, and small enough to carry in your briefcase or backpack the next time you hop on a plane. Some of my favorite lines include--
- If you find your logic is talking you out of a good idea, question the logic first, then question the idea (Luc Mayrand, p. 46).
- Most naysayers aren't malicious. They are the ones who need the affirmation. . . think of them as having aesthetic pneumonia.
- Good ideas sell themselves. They don't always fund themselves, but they do sell themselves.
- Many people never allow their creative abilities to surface because they fear what might happen.
If you're facing a project or challenge and you need some fresh ways to approach what you're doing--grab a copy of this book.
Walt Disney went broke at age 21. He slept on chair cushions in his studio and ate cold beans out of a can. Today, the sun never sets on the empire that carries his name. Maybe his team's ideas can help your business become more than you every imagined.